Style Theory: Each season H&M launches a capsule collection of exquisitely designed, affordable pieces made from environmentally sustainable fabrics called the Conscious Exclusive Collection. I love the ethos of this collection, it features organic fabrics (such as cotton and hemp) as well as recycled wool. Each piece looks extremely designeresque but with a much lower price tag. Style and sustainability, the perfect match..
Olivia Wilde fronts the campaign, the looks are beautifully tailored, with elegant prints and a neutral colour palettes reflecting the 'earthiness' of the range.
The Exclusive Conscious Collection launches tomorrow (16th April) in larger stores (check online to see if your store is stocking it) and online, so order early as this sells out in a flash...
Here are a selection of my favourite pieces:
|Kimono Dress in Lyocell £39.99|
I love the Japanese look of this dress along with the draping and belt detail at the front. Definitely one to try on, it will either look amazing on or really not..one for the shopping basket anyway.
|Mulberry Silk Tuxedo Jacket £79.99|
Adore this timeless jacket with a twist. The sleeves are slashed to the elbow giving it a cool, cape look, this would see you through spring, summer and into winter, perfect for throwing over dresses for special occasion or wear with distressed boyfriend jeans, heels and a striped, drapey blouse for an evening out with friends....love this but I think it will be the first thing to sell out.
|Ruffled dress in Lyocell Mix £39.99|
This is such a cute dress, it has a racer back and side pockets, perfect for a show shopping summer holiday piece. I would wear with this season must have tie sandals in either tan/black for a gorgeous summer look.
|Dress in Silk Blend £49.99|
A perfect wedding guest dress for those who like a more tailored look, or a stunning dress for work. Wear now with bare legs and sandals and in the winter with black opaques and pointed black courts.
|Patterned Silk Blend Dress £149|
This dress would be perfect for a summer wedding, wear with Mango tan strappy flat sandals for day, for evening wear with brown strappy heeled sandal. And..it has pockets..I adore a dress with pockets gives you that nonchalant cool look.
|Long Patterned Silk Mix Skirt £99.99|
A beautiful maxi skirt worn with organic T-shirt. The skirt is made from mulberry silk and organic linen, utterly stunning...
|Top right: Embroidered Dark Grey £59.99 Bottom left: Embroidered Lyocell Dress £49.99|
The little top is a tabbard style and looks fab worn over a tight white tee shirt with a pair of skinny or flared jeans, it will give your summer outfits a little fashion twist. The dress looks stunning, a real easy-wear piece, wear with strappy sandals, over skinny jeans, with trainers or with heeled sandals for an evening out.
I have bought a couple of items each year from the H&M Conscious Exclusive collection and have worn them so much, they really are worth a little investment as you rarely see someone with the same as you.
Here are the two pieces I bought last year...hope to add to my collection tomorrow!
Top: H&M Conscious Exclusive Collection (last year)
|Top: H&M Conscious Exclusive Collection (last year)|
Shorts: Chloe via EditSecondhand
Does this range appeal to you? Are you in summer dress mode? As always I would love to hear your thoughts and comments, until next time Frances xxx